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eonCapital, LLC
Tel: 303.850.9300
Email: inquiry@eoncapital.com

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The eonCapital team has substantial experience working in and with Web-based SaaS and e-commerce businesses. Each team member's strengths compliment the others, with expertise and skills in business, financial, technical and legal matters. Our team's complimentary talents form a unique and solid foundation for our investment strategy. Additionally, because of our relative strengths, we have the ability to make quick decisions on our investment choices.


Dave Carlson

Dave Carlson

Managing Director

Dave Carlson is the Founder and Managing Director of eonCapital. Dave established eonBusiness in 1997 to meet the needs of start-ups and early development stage companies for building Internet based businesses. He has founded five businesses with three successful exits to date while supporting dozens of other companies. While eonBusiness started as primarily a web development services organization, it transitioned to an incubator and then subsequently a boutique venture capital firm investing in software as a service (SaaS) and mobile opportunities, named eonCapital.

Dave is actively involved as an advisor to numerous eonCapital portfolio companies. He also currently serves on the board of directors of mobileStorm for eonCapital.

Dave also serves as a Mentor to the TechStars mentorship driven seed stage investment program.

In 2001 Dave founded and incubated GO TOAST and subsequently started eonMedia in 2002. Both companies were acquired in 2003 by aQuantive which was acquired by Microsoft in 2007. Other personal startups include eonBusiness, AllAboardToys.com (acquired in 2008) and HomePoint.

Prior to founding eonBusiness and eonCapital, Dave was a senior executive at EchoStar (DISH Network) for 12 years, where he was an integral part of the launch of the DISH Network and the initiation of EchoStar's global business expansion. Dave's EchoStar career included a six-year stint in The Netherlands as Managing Director of European, African and Middle Eastern Operations.

Dave earned a B.A. in Communications with a minor in Business Administration at Bethany College and a Masters Degree in International Business Management from the Thunderbird School of Global Management.

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Rob Hooke

Rob Hooke

Managing Director

Rob Hooke evaluates, negotiates and manages all eonCapital venture fund investments. Rob has been involved in numerous private investment transactions and other corporate mergers and acquisitions.

Rob is a former partner in the law firm of Gouger Franzmann & Hooke, LLC, where he was lead of the Business Law practice, advising emerging growth high-tech and internet-related businesses. In addition, he has served as legal counsel to larger well-known companies in communications, media and entertainment such as EchoStar (DISH Network), OnCommand, Discovery Communications and XM Satellite Radio.

Rob has nearly 20 years of experience working with businesses in private practice and within corporate structures such as eonBusiness, EchoStar and Request Holdings.

Rob received his B.A. in Political Science (cum laude) from the College of Charleston, M.A. in International Studies from the University of Denver Graduate School of International Studies, and a J.D. from the University of Denver College of Law.

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